6 Sep 2012

Like any industry, new concepts will continue to emerge within UX. Some are marketing-driven link bait (i.e. bullshit), hustling for superiority and focus. They polarize opionion and create confusion. Client's want to 'gamify' their signup process.

Identifying the concepts which add value to what we deliver or change the philosphy of how we work is hard. Lean UX is not as pervasive as we like to think. It's not a natural fit for many corporations or agencies. So, let's not get hung up on labels...

If Lean UX has traction, and it does, let’s agree that it’s an imperfect name and move on. Let’s bring these better ways of working to more organisations and improve the products we deliver to the market.