The blog of Jon Bolt. UX, design & startups.

Road to UX perdition

19 Oct 2012

Continually launching features before they're good enough leads to an increasingly distracting UX backlog. Each release adds to the list of changes needed to lift the product beyond the minimal threshold of quality. An inescapable UX perdition.

Trimming planned design improvements from your backlog is only a short term strategy for regaining focus. Instead, start delivering to a level of quality that's good enough, irrespective of scope. If you don't have time or there's too much uncertainty, flex scope.

Once you're out of UX rendition, you can iterate to designs that delight your customers, instead of an endless focus on emergencies.

Also read... Purposeful iteration


I'm Jon Bolt, Principal UX Designer at Brightpearl and creator of bagelhint. Interested in startups, design and agile.