The blog of Jon Bolt. UX, design & startups.

Purposeful iteration

25 Sep 2012

Experimentation is core to the design process. The belief that first ideas aren't final, encourages purposeful iterations to better design.

Failing to iterate through ignoring long-held assumption (e.g. "are we building the right product?") and frequently testing hypotheses which yield relatively little value (e.g. pursuing well-styled before well-designed) are both wasteful. Get into the habit of iterating better, not always looking to iterate more.

Stop trying to fail your way to success, put your hand to one thing, practice it daily and become great over time Charles Blakeman

Lean and agile methods provide guidance on what, how and when to iterate (when followed pragmatically, not idealistically). But most crucially, focus on practice and learning.

Also read... Design details and focus


I'm Jon Bolt, Principal UX Designer at Brightpearl and creator of bagelhint. Interested in startups, design and agile.