The blog of Jon Bolt. UX, design & startups.

Designing for emotion with Aarron Walter

4 Oct 2011

In this podcast, we speak with Aarron Walter, user experience design lead at MailChimp, about designing for emotion.

Aarron talks about why and how MailChimp aimed not just for usable, but for a pleasurable user experience. We also discuss what's fuelled the emergence of emotional design, risks with emotional design and why emotional design should be led by the UX team.

We also talk about what we can expect from Aarron's exciting new book, 'Designing for Emotion'. You can download an example of the design persona we discuss over at Aarron's blog.

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Also read... UX, complexity & startups with Des Traynor

Who?

I'm Jon Bolt, Principal UX Designer at Brightpearl and creator of bagelhint. Interested in startups, design and agile.