Designing distractions
29 Oct 2012
Style can't mask poor design. Equally, design can't be used as a crutch for flawed business strategies.
If your core product isn’t right, an investment in design won't prevent the inevitable. At best, it will simply provide a distraction from the larger issues you need to tackle. Instead, use every design decision as a hypothesis to better understand and adapt to the problem you're trying to solve. Otherwise, you're just making excuses.
Also read... Road to UX perdition
Who?
I'm Jon Bolt, Principal UX Designer at Brightpearl and creator of bagelhint. Interested in startups, design and agile.
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