The blog of Jon Bolt. UX, design & startups.

Design details and focus

20 Sep 2012

An early focus on design details can feel like progress. It's also fun. Diving in and obsessively iterating pixels and copy.

The thing is, this constrained approach leads to habitual design and blocks innovation. Instead, begin with the big things that matter. What problem are you solving? How can you add value? Focus on scope, flow or design direction for a feature. Not on pixels and interactions.

So, learn to say 'no' quickly. Figuring out the problem and getting stuff on the screen naturally clarifies the things you need to refine.

Also read... What's in a name?


I'm Jon Bolt, Principal UX Designer at Brightpearl and creator of bagelhint. Interested in startups, design and agile.